Beats

July 31, 2012

So, Andre Romelle Young decides to send Olympic athletes at the 2012 Games pairs of his branded headphones. The International Olympic Committee takes issue with this, because their corporate “audio” sponsor is supposed to be Panasonic. Athletes are seen on the news wearing the headphones and they call this a measure of ambush marketing. An illegal marketing maneouvre. The IOC makes the claim that they must act to protect the legitimacy of their corporate sponsor, because if Panasonic cannot be certain to have advertising primacy, other sponsors will feel the same way, and the Olympics will dissolve, choked by their lack of funding.

I never liked the Olympics and I certainly don’t like them any more now. Yet I capitalize the words, because it is what looks right to me. It is already branded into my mind.

Skeuomorph

July 27, 2012

A skeuomorph is a derivative object that retains ornamental design cues to a structure that was necessary in the original. Skeuomorphs may be deliberately employed to make the New look comfortably old and familiar.

Invictus

July 13, 2012

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.

Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds and shall find me unafraid.

It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.

– William Ernest Henley